From Trojans to the Metaverse: The Sandbox Amusement Park
- Ethan 劉呈顥
- May 1
- 5 min read
The origin and evolution of amusement parks
The concept of amusement parks dates back to ancient Greece and Rome, when people enjoyed various recreational activities in public gardens.
The first amusement park in history was Bartholomew Fair, built by King Henry I of England in 1133.
It began as a three-day cloth fair at West Smithfield Abbey.
By 1641 the church had expanded from its original Cross Market and priory to include four parishes, and the Bartholomew Fair had become an international event.
The event was like an amusement park, featuring jugglers, bounty hunters, musicians, tightrope walkers, acrobats, puppets, freaks and wild animals.
Image source: Wikipedia
The theme parks that we are familiar with today (such as Disneyland and Universal Studios) originated in the Netherlands.
In 1952, a couple from the Dutch Madura family built a park that miniatured 120 scenic spots in the Netherlands in memory of their only son who died in World War II.
This park pioneered the world's first miniature scenic spot and became the ancestor of theme parks.
The development of amusement parks
Although amusement parks originated in Europe, their development into the well-known theme parks can be attributed to Walt Disney, the founder of Disney in the United States.
In 1955, Disneyland, founded by Walt Disney, officially opened in Anaheim, California, USA.
This moment marked a major turning point in the history of amusement parks, and the success of Disneyland laid the foundation for the rise and prosperity of theme parks.
Image source: Yahoo News
Walt Disney always dreamed of creating a unique entertainment venue, a place where people could escape reality and step into a fairy tale.
He called this dream "Disney Land" and spent years researching and planning to make this vision a reality.
Image source: China Central Radio
Disneyland combines Disney's classic movie scenes and animation technology and integrates them into various rides, from the classic Disney Castle to the fantasy adventure of Happy Hour to the adventure of Future World, as well as many popular characters and rides.
Disneyland in California: Star Wars Park (Photo credit: KKDAY）
Disney Japan: Snow White and the Seven Dwarfs (Photo source: Tokyo Disney official website)
This makes Disneyland not only an amusement park, but also a land of dreams full of magic, creativity and persistence, or even a fantasy world.
Today, theme parks have become an important part of the global entertainment industry, providing not only rides and performances, but also catering, accommodation, shopping and other services.
Theme parks are no longer just a place for people to have fun and relax, they are also important tourist attractions.。
Amusement Park Enters the Metaverse
With the rapid advancement of technology, the amusement park experience is no longer limited to the physical experience.
Lotte World, a large entertainment group in Seoul, South Korea, replicated its classic amusement park experience on The Sandbox platform this year and officially launched Web3 services.
They first established the Lotte World Gift Shop and launched a series of NFTs based on their existing IP.
For example:
Fox version of Lottie -
This limited edition plush toy shows Lottie transformed into a whimsical fox, complete with a fluffy tail.
Take this charming treasure home and celebrate your unforgettable day in the park!
Rabbit version of Lottie -
This charming plush toy features Truck as a cute bunny with soft, droopy ears.
Add this adorable piece to your collection and cherish the happy memories of your visits to the parks!
There are more NFTs you can buy in the following links
At the same time, Lotte World also held the Voxedit competition, recruiting various design talents to design for their metaverse experience.
This collaboration represents the marriage of traditional entertainment and the digital world, demonstrating the potential of the virtual universe.
The winners of this competition are expected to be announced in the near future, so please stay tuned to nspace then.
Let us tell you important news about Rakuten World in Web3.
Why is Lotte World building a virtual experience in the Metaverse?
In the virtual world, you can’t ride a roller coaster or a carousel like in a traditional amusement park, so why would Lotte World want to plan in the metaverse?
nspace has compiled the following points to explain why Lotte World is building experiences in the Metaverse:
1. Expand customer base:
The metaverse has the characteristics of transcending time, space and region, allowing people from all over the world to experience the fun of Lotte World.
The real-world Lotte World is located in South Korea and does not cater to tourists from all over the world anytime, anywhere.
But the metaverse can. The metaverse can break through spatial limitations and allow people from all over the world to experience the fun of Lotte World in the virtual world.
2. Improve profitability:
The Metaverse can provide Lotte World with new profit models, such as the sale of NFTs and charging for virtual rides.
Through the blockchain technology behind NFT, people can obtain their own unique Lotte World artwork.
And through the empowerment of NFT, we can achieve integration of real-life experiences.
For example: purchasing NFT also qualifies you for entry to Rakuten World, etc.
This can improve Lotte World's profitability and bring convenience to their customers.
3. Increase brand awareness:
The marketing of the metaverse and immersive experiences is the trend of the future.
Lotte World’s layout in the Metaverse can achieve an immersive experience through experience and increase interaction with customers.
At the same time, it can also enhance its brand awareness and influence by holding virtual events and launching virtual products in the Metaverse.
Web3 is not just a virtual world, but a combination of online and offline to create a different experience for brands.
Conclusion
As a pioneer of the Metaverse, The Sandbox hopes to allow more players, creators, brands, and IP celebrities to join the Metaverse in the future and use the power of Web3 to provide education, social experiences, and activities.
As more and more people join The Sandbox, the platform’s global influence will continue to expand, bringing a brighter future for virtual creation and the development of virtual worlds.
If you are a brand that wants to expand into the global market, create brand voice and value, and combine online and offline marketing to create unlimited possibilities, you can contact nspace fan page.
nspace is a company that specializes in creating Web3 experiences for brands. We provide land sales/leasing and asset construction for The Sandbox, as well as marketing and planning for brands and products.
nspace has helped Shin Kong Life Insurance participate in MegaCity3’s land offering at The Sandbox, using Campbell as a Premium Asset, and will also launch its own The Sandbox experience this year.
If you want to learn how to operate Voxedit, learn how to design, build, and own your own assets in The Sandbox, you can click on the link below to watch more course content, become a metaverse designer, and explore The Sandbox together.
If you want to know more about Web3, you can join the nspace community:
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