How to Build Brand Influence from 0 to 1 in the Metaverse? (Part 1)

New Opportunities in the Era of the Metaverse

With the rise of the experience economy and the metaverse, brands are facing unprecedented opportunities.

As a pioneer of the metaverse, The Sandbox has created new possibilities for brands.

In The Sandbox, there are thousands of virtual lands, and each landowner can create their own unique experience on their land.

These experiences are similar to Minecraft, where each brand experience in The Sandbox is built from voxels.

These experiences can become assets for landowners through the creativity of creators.

As more people join The Sandbox, brands’ global influence will continue to grow, leading to a brighter future for virtual creation and the development of virtual worlds.

This article will delve into how to redefine brand experiences and build global brand influence through The Sandbox virtual platform.

Building a Sandbox Experience from 0 to 1

In The Sandbox, each virtual land is a creator’s canvas. The uniqueness of these lands comes from voxel architecture, which is closely related to brand creation.

This virtual environment provides new ways for brands to create experiences, while offering creators great freedom.

This time, using ASUS as an example, we’ll explore how to build an experience for ASUS in The Sandbox.

To create the experience, we can begin by focusing on the following points:

1. Create tasks and storylines centered around their brand philosophy and story.

2. Use their products as a starting point to create a series of NFT objects and experiences.

3. Build experience scenes using their buildings.

Reviewing ASUS’s Brand History

The name ASUS is derived from Pegasus, the mythical winged horse in Greek mythology, symbolizing holiness, perfection, and purity. Its Chinese name "華碩" (Hua Shuo) signifies a hope for greatness in Chinese culture, representing ASUS's spirit of relentless pursuit of excellence.

At this stage, we can begin to imagine ASUS's brand image as the winged horse from Greek mythology.

Just as Lacoste's iconic crocodile is placed at the center of their brand experience, we can also build a winged horse on our Sandbox land to represent the ASUS brand image.

Illustrative Diagram

Alternatively, we can design based on ASUS's office building in Guandu, creating a series of landscapes inspired by the surrounding street view.

These buildings are not just spaces; they are part of the brand's story, allowing consumers to deeply experience the brand's culture and values in the virtual world.

Therefore, by establishing a brand in The Sandbox, brands can leverage virtual land, voxel architecture, logos, and other elements to immerse themselves in consumers' daily lives, creating brand experiences with greater emotional resonance.

This form of interaction and brand experience can enhance consumer engagement and create a strong brand connection.

As we delve deeper into ASUS’s history, we see countless remarkable achievements, among which ASUS laptops have marked many significant milestones for the company.

These laptops are not only powerful assistants for daily life, entertainment, and business, but they have also created laptop legends in various extreme environments.

At this point, we can use these extreme environments to create a Sandbox experience that simultaneously showcases the product's performance.

For example, ASUS laptops ran flawlessly for 600 days in space, becoming a reliable companion for Russian cosmonauts under extreme conditions.

Additionally, as the standard equipment for the NRMA CareFlight rescue helicopter team in Australia, ASUS laptops have shown durability, stability, and high performance in emergency medical and aerial rescue operations in New South Wales, becoming an indispensable tool for mission execution.

In the Israeli off-road race PATAGONIA 2000, ASUS laptops were involved throughout, serving as in-vehicle navigation, communication, and video contact devices, providing flawless support in extreme conditions throughout the race.

These different milestones can all become elements in the Sandbox experience.

For example, we could create a space exploration scene in the space station, allowing players to participate in a cosmic mission; establish an emergency medical and aerial rescue scene in New South Wales, where players assist in virtual rescue operations; or recreate the Israeli off-road race, where players achieve victory using ASUS laptops, giving them a deep connection with ASUS and its history.

These experiences allow players and consumers to engage more deeply with ASUS and its legacy.

This type of gameplay has also appeared in the French Red Cross experience. Centered around a flood theme, the French Red Cross experience allows players to gain a deeper understanding of the organization’s mission in disaster relief.

Image Source: The Sandbox

Players can become volunteers through missions, assisting people whose homes have been affected by natural disasters in the experience.

In The Sandbox’s experience scene, the French Red Cross has also recreated the aftermath of a flood.

4o mini

Image Source: The Sandbox

To learn more about the Red Cross in The Sandbox, click here.

By exploring a brand’s history, we can create an interactive way for users to engage with the brand in The Sandbox.

It’s no longer just about experiencing the brand in real life; it’s about entering a fantastical virtual space, allowing consumers to better understand the brand’s philosophy in a more intuitive way.

This sense of participation in the virtual world makes the brand come to life and more engaging, while also bringing the brand closer to the user.

Through The Sandbox, a brand is not just a provider of products or services, but a partner in co-creating stories and sharing values. This deeper interaction not only strengthens the brand’s presence but also creates a more authentic and enriching consumer experience.

In the next article, we will introduce how to start from a product to create a series of NFT objects for The Sandbox experience, allowing players to become a part of ASUS through their own creations.

How to Build Brand Influence from 0 to 1 in the Metaverse? (Part 2)

Conclusion

As a pioneer of the metaverse, The Sandbox hopes to bring more players, creators, brands, and IPs into the metaverse in the future, leveraging the power of Web3 to provide educational, social, and event experiences.

As more people join The Sandbox, the platform’s global influence will continue to expand, paving the way for a brighter future for virtual creation and the development of virtual worlds.

If you're a brand looking to expand into the global market, create brand awareness and value, and integrate both online and offline marketing, feel free to contact the nspace Facebook page.

nspace is a company specializing in creating Web3 experiences for brands. We offer land buying/selling/lease services, asset creation, and marketing and planning for brands and products in The Sandbox.

If you want to learn how to operate Voxedit, design, build, and own your own assets in The Sandbox, click the link below to view more course content and become a metaverse designer. Explore The Sandbox with us. The Sandbox Design Software VoxEdit Beginner’s Guide