How to Build Brand Influence from Scratch in the Metaverse? (Part 2)
- Ethan 劉呈顥
- Apr 30
- 6 min read
Create Different Experiences Using Products
When creating a virtual world in The Sandbox, we can not only use the brand image to shape unique spatial experiences but also leverage the characteristics of the product to design objects within the game, thus establishing a virtual environment filled with the brand's distinctive features.
This approach allows for a deeper connection between the product and the user, creating an immersive experience that reinforces the brand identity in the metaverse.
ASUS offers a wide range of products, and this time, we are focusing on the ASUS ROG series to showcase ASUS's innovation and excellence in the gaming industry through its diverse product offerings.
ASUS ROG Series: The Perfect Fusion of Gaming and Creativity
ASUS's ROG series is a high-performance product line designed specifically for gamers, streamers, and creative professionals.
Here are a few key product categories in the ROG series:
Mobile: ROG Phone
Image source: ASUS Official Website
Feature Design: The ROG Phone adopts a horizontal design and is equipped with unique AirTriggers, allowing users to hold the device more comfortably and control it with precision.
High-Performance Processor: Specially tuned, its processor performance surpasses factory specifications, offering a powerful gaming experience.
Fast Response Screen: Its high refresh rate screen delivers a realistic visual experience, perfect for fast-paced action games.
Laptop: ROG Zephyrus
Image source: ASUS official website
Gaming and Creative Balance: The ROG Zephyrus series is designed for gamers, streamers, and creators, combining top-tier hardware and software to achieve the perfect balance between work and entertainment.
4o mini
Desktop: ROG & ROG Strix
Image Source: ASUS Official Website
Innovative Cooling Design: These desktops feature an innovative cooling system that allows top-tier components to be installed in various compact cases, while also supporting customizable upgrades.
Powerful Computing Performance: The ROG Strix desktop series is designed to accommodate various budgets, offering an excellent gaming experience, whether for competitive esports events or enjoying AAA game titles.
Handheld Device: ROG Ally
Image Source: ASUS Official Website
High-Quality Display: Equipped with a Full HD 120Hz display, providing users with a comfortable visual experience.
Game Library Integration: No matter where the game is downloaded, users can organize and seamlessly launch all games from a single location.
Immersive Gaming Experience: This handheld device allows users to fully immerse themselves in their favorite AAA games or indie games, losing track of time.
ASUS ROG Series in The Sandbox Virtual Experience
Step 1: Create ROG Game Experience Zones Based on Products
ROG Phone Experience Zone:Design a virtual mobile game area where players can use a simulated ROG Phone in The Sandbox to take on various game challenges. For example, the ROG Phone could serve as the entrance to the experience zone, where players can start missions, answer questions, and collect different styled phones to learn more about the ROG Phone series.
Zephyrus Creative Studio:Build a multimedia creation zone where NPCs (non-player characters) are facing difficulties with video editing. Players must collect scattered Zephyrus laptops to assist in editing videos or helping with 3D modeling, allowing players to experience the high-efficiency creative power of the laptops.
ROG & ROG Strix Esports Arena:Create an esports arena modeled after the ROG desktop, featuring sleek architectural lines and accessories that showcase the ultimate ROG desktop experience. This space reflects the "Fearless, Black Blade Descends" slogan, immersing players in the powerful appeal of ROG desktops.
ROG Ally Handheld Adventure Zone:The ROG Ally handheld has many unique features, such as its game library folder that organizes all games. From this folder, design a series of adventure and puzzle games where players can experience immersive gameplay, just like using the ROG Ally handheld device.
Step 2: Interactive Product DisplaysSet up interactive display booths within each experience zone to showcase detailed product information and technical specifications, providing players with a deeper understanding of the products.
Step 3: Virtual Product TrialsOffer virtual product trials, where players can experience the features of the products through tasks and challenges related to the product’s characteristics, as mentioned above.
Step 4: Strengthen Brand Image with StorytellingUse storytelling and role-playing techniques to bring players closer to the ASUS ROG brand during their experience. Create a series of narrative-driven scenarios that allow players to experience the power and innovation of ROG products as they complete tasks.
By using the methods above, we can not only showcase the uniqueness and powerful functionality of ASUS ROG series products in The Sandbox, but also use immersive game design to let players deeply experience the charm of the ASUS brand, creating memorable brand interactions in the virtual world.
This strategy not only enriches the game content but also deepens players' understanding and recognition of the ASUS brand and products.
In this section, we can add product exhibitions in the The Sandbox experience.
The Sandbox features many product exhibitions, and these exhibitions are NFTs.
We can create NFTs of the ROG series products to carry out marketing activities through these NFTs.
NFT Marketing: Bridging the Gap Between Products and ConsumersWith the rapid development of digital technologies, ASUS is innovating ways to bring itself closer to consumers.
For instance, ASUS launched the "Metaverse Corporation" with the goal of creating an NFT platform for cross-industry applications.
This platform not only showcases related content in areas like art, photography, fashion, media, and gaming, but also gathers works from top partners and creators worldwide.
In 2023, ASUS also launched an NFT creation competition to attract creators to participate.
Image Source: GNN News
How can we help ASUS bridge the gap with consumers through NFTs?
NFTs Linked to Products: Create Unique Identification
Provide value to creators: When consumers purchase ASUS ROG products, a specific ASUS NFT can be airdropped to their digital wallets.
This NFT serves as a unique identifier, and its holders can enjoy fee-free access when participating in any ASUS NFT creation competitions or uploading works to the ASUS NFT platform, confirming their identity as loyal ASUS users.
Combining Charity Events: Play to Donate
ASUS incorporates "contribution" as a core business principle.
Through donations of goods and caring actions, ASUS aims to create a mutually supportive and altruistic society.
For example, in 2022, ASUS's year-end donation event contributed over 4.48 million USD to multiple social welfare organizations.
Over the past 12 years, assistance has impacted over 8,000 students, families, and elderly individuals through 42 institutions.
Based on The Sandbox's ROG experience, we can design a series of ASUS ROG NFTs and sell them within The Sandbox, with the proceeds directly allocated to charity donations via smart contracts.
This transparent donation method provides real-time updates on the flow of funds and the progress of the event.
Consumers can directly see the impact of their NFT purchase on society.
A similar case was seen in the French Red Cross's The Sandbox project.
Similar Case: The French Red Cross in The Sandbox
In the French Red Cross's experience on The Sandbox, players need to hold a specific NFT to play the game.
All proceeds from the NFT sales were directed to their disaster relief fund, which became the main selling point of their experience.
The application of NFTs for charity purposes is not limited to the French Red Cross.
The "Taiwan - Leihanler World Citizen Center" also utilized smart contracts with NFTs to track the destination of every small donation. These funds were used for emergency housing, education, workshops, and support for refugees suffering from war. The donations were tracked via NFTs, providing real-time updates on fund allocation and event progress.
Through NFTs, we can offer users more interactive experiences, helping them engage with ASUS's brand and culture.
References: ASUS Official Website
Conclusion
The Sandbox, as a pioneer of the metaverse, aims to bring more players, creators, brands, and IP celebrities into the metaverse in the future, leveraging the power of Web3 to provide education, social experiences, and events.
As more people join The Sandbox, the platform’s global influence will continue to grow, ushering in an even brighter future for virtual creation and the development of virtual worlds.
If you are a brand looking to expand into the global market, create brand awareness and value, and integrate online and offline marketing to unlock unlimited possibilities, you can contact nspace's official page.
nspace specializes in building Web3 experiences for brands. We offer land transactions/leases in The Sandbox, asset development, and marketing and planning services for brands and products.
If you want to learn how to operate VoxEdit and design, build, and own your assets in The Sandbox, click the link below to explore more course content and become a metaverse designer. Explore The Sandbox with us!
Comments