Web3 Redefines Media: Journey Through the History and Immersive Experience of the BBC
- Ethan 劉呈顥
- May 1
- 5 min read
What is the BBC?
BBC，全名英國廣播公司（British Broadcasting Corporation），是英國最具影響力的廣播機構之一，也是全球最古老、最大的公共廣播機構之一。
BBC 是英國主要的公共媒體機構，是世界第一家由國家成立的廣播機構，BBC成立於1922年，其使命是提供廣泛的公共服務，包括新聞、教育、娛樂和文化節目，以促進公眾資訊和文化交流。
Image source: BBC Chinese
BBC programs cover a wide range of areas including news, entertainment, music, drama, documentaries, education, etc.
It has an excellent reputation for news reporting and is considered one of the most credible news sources in the world.
At the same time, the BBC also plays an important role in culture and art, producing many high-quality cultural, music and drama programs.
History of the BBC
History of the BBC The history of the BBC dates back to the early 1920s, when radio technology made a major breakthrough in the UK.
In 1922, the British Broadcasting Company was established with the primary purpose of operating a national broadcasting system. Soon after, the BBC was granted a Royal Charter and in 1927 the British Broadcasting Corporation was established as a public institution authorized by a Royal Charter and began broadcasting to the nation.
Image source: BBC Chinese
On December 19, 1932, King George V of the United Kingdom delivered his first royal Christmas message via shortwave radio, conveying his wishes to Britain and parts of the world.
In this speech, he mentioned an important news, which was the launch of a new channel called the BBC Empire Service, which aims to provide services for people who are isolated by ice, snow, desert or ocean, and the only way to reach them is the sound in the air.
Image source: BBC Chinese
This was the predecessor of the BBC World Service as we know it today.
In the following decades, the BBC opened many language service groups, first introducing radio and then television to the world.
The BBC Online was created many years later, in 1997, and many language groups followed suit.
The introduction of social media has also enabled the BBC News and BBC World Service language groups’ brands to appear widely on many different platforms.
Now, the BBC World Service is shifting its focus to digital-first content.
BBC Enters Web3
With the rise of Web3, BBC Studios has joined The Sandbox along with well-known brands such as Warner Music Group, Gucci Vault, The Walking Dead and Adidas.
BBC Studio has teamed up with Web3 company Reality+ to create a metaverse experience through The Sandbox, allowing fans to interact with their favorite brands (such as Top Gear and Doctor Who) in an immersive way and enjoy the BBC's unique event space.
Image source: The Sandbox Medium
Nicki Sheard, President of Brands and Licensing at BBC Studios, said:
“I’m delighted that BBC Studios is partnering with Reality+ and The Sandbox on this venture.”
“While the Metaverse is still in its infancy, it has the potential to impact the way we consume and experience entertainment in the future, and I look forward to witnessing entirely new ways fans interact with our brands in this space.”
“This project is part of BBC Studios’ wider ambition to grow our brands into new categories, of which innovative technology and platforms are an integral part.”
The project, a collaboration between BBC Studios and Reality+, represents the first time the BBC has established its presence in a virtual universe.
Previously, the BBC has conducted some brand experiments on the virtual universe platform, but this time the cooperation with The Sandbox will be more in-depth.
How will media attract audiences in Web3?
As technology develops, the media continues to reshape the way it interacts with audiences, creating new experiences that are more interactive and engaging.
Immersive media not only gives audiences more power to actively participate, but also further enhances the depth and breadth of the story.
In the past, media interactions on social platforms were mainly one-way, and viewers could only passively receive content.
Now, it is possible to interact with the content online and become part of the story.
The audience is no longer just a spectator, but a participant who can influence the direction of the story and even create their own story branches.
For example, the South China Morning Post, one of the largest media outlets in Hong Kong, introduced the international metropolis of Hong Kong into The Sandbox metaverse in order to record Hong Kong’s history.
Image source: Time Coin
With the famous Hong Kong landmark Star Ferry Pier as the main body, visitors can experience historical moments through in-game missions and present the history of Hong Kong, China in the 1980s.
In addition to creating 3D voxel games and cultural experiences in The Sandbox, the South China Morning Post also plans to launch a series of exclusive NFTs based on its library of award-winning photography, visual illustrations, data visualizations and infographics.。
Image source: The Sandbox YT
Image source: Kaori Ishikawa's blog
Image source: Kaori Ishikawa's blog
The South China Morning Post’s gallery is rich with quality imagery, all brought to life in The Sandbox’s interactive gaming experience. By collaborating with local game studios and creators in Hong Kong, China, we have recreated ancient and modern landmarks and cultural relics from Hong Kong and mainland China, such as the "Kowloon Walled City" and the "Star Ferry", blending Hong Kong's past and present in the "mirror world" of The Sandbox metaverse.
Image source: Rick_Crypto Daily
In the realm of Web3, media can deepen interactions through immersive experiences, thereby causing emotional resonance and making the audience truly active participants.
With the rise of Web3, media outlets are redefining the way they interact with their audiences.
Immersive experience and diversified interactive methods have become key strategies for the media to attract audiences, but they also bring new challenges and opportunities in story structure, information filtering, emotional resonance and business models.
This change will have a profound impact on the future development direction of media.
Conclusion
As a pioneer of the Metaverse, The Sandbox hopes to allow more players, creators, brands, and IP celebrities to join the Metaverse in the future and use the power of Web3 to provide education, social experiences, and activities.
As more and more people join The Sandbox, the platform’s global influence will continue to expand, bringing a brighter future for virtual creation and the development of virtual worlds.
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