Why does The Sandbox have so many brand partners?

The Sandbox was founded by four main core team members: Arthur Madrid, Sebastien Borget, Marcelo Santurio, and Lucas Shrewsbury.

And a virtual world based on blockchain technology launched in 2018.

The platform allows anyone to create games, props, and share their creations.

In Taiwan, Shin Kong Life Insurance has become the first financial industry to enter the metaverse.

If you want to know more about the experience of The Sandbox founder and Shin Kong Life Insurance, please refer to the link below.

Today we will analyze why The Sandbox attracts so many brands to join from the perspective of The Sandbox game -> market -> The Sandbox at its current stage.

Games from The Sandbox

To understand why brands should join The Sandbox, we need to first understand the game of The Sandbox itself.

The Sandbox, as their name suggests, is a sandbox game.

He provides all players with space to unleash their creativity, allowing them to freely create and share their own works.

This is similar to the gameplay of Minecraft, a well-known sandbox game.

But The Sandbox is fundamentally different from Minecraft in positioning.

Minecraft is primarily a creative game that attracts players of all ages.

The Sandbox explores more deeply how to use games to connect players and brands.

Through the creation of NFTs (non-fungible tokens) of characters and equipment and the use of cryptocurrencies.

The Sandbox is committed to building a thriving ecosystem.

Source: WEBSUMMIT RIO

This positioning also makes Minecraft and The Sandbox different in terms of business model.

Minecraft has a variety of revenue sources. Not only does the game itself need to be purchased, but there are also many other ways to generate revenue for the game, such as live streamers and private servers.

In contrast, skin sales on The Sandbox platform are completely independently issued by brands.

Additionally, The Sandbox’s design tools VoxEdit and Game Maker are free for all players and creators.

This greatly lowers the barrier to entry for everyone.

The platform's own revenue comes from digital asset transaction fees and land sales.

This model builds an open and innovative ecosystem for The Sandbox.

To further encourage user participation and creativity, The Sandbox introduces a series of economic incentives.

This includes offering opportunities to earn $SAND tokens, encouraging the creation of NFTs, and participating in creative competitions themed around brand experiences.

For example, there was a competition for the creation of the well-known play WALKING DEAD.

Source: The Sandbox

Such a strategy not only creates a space for creators to freely express their creativity, but also provides exposure opportunities for brands.

Enable creators to create by sharing imagery and stories about brands.

In addition, this also encourages users to create and share, bringing more value to branded virtual assets and gaming experiences on The Sandbox.

From a gaming perspective, the motivations for brands to enter The Sandbox include:

1. Interesting sandbox game

The Sandbox's sandbox gaming experience has attracted many players to play, which has attracted the attention of many brands.

2. The entry threshold is relatively low compared to Minecraft

Compared to Minecraft, The Sandbox offers a lower participation threshold, making it easier for players to join and experience brand activities.

3. Free creative environment

The platform provides a free creative environment, giving brands the opportunity to be creative, which allows the brand experience to be more interactive with players.

Future game market trends

Understand the gameplay and positioning of The Sandbox.

Next, we need to understand the market trends of future games and know why brands would want to join The Sandbox.

Now 50% of the U.S. population are digital residents who have grown up with the Internet since birth.

Source: WEBSUMMIT RIO

People spend an average of more than 12 hours per week in the virtual world, which has completely changed the way people use the Internet.

In the real world, people spend more time on games than on music and movies combined。

Source: WEBSUMMIT RIO

According to data released by Newzoo in the "2022 Global Game Market Report".

The global gaming market has reached 3.2 billion players.

Newzoo's latest forecast report indicates that the global game market will be worth $184 billion in 2023, with an annual growth rate of 0.6%.

The global gaming market is expected to grow further to US$205.7 billion by 2026.

These data fully demonstrate the important position and huge influence of PC games in the global game market.。

Source: 4GAMERS

All these signs indicate that The Sandbox will play a vital role in connecting people to the virtual world in the future.

1. The growing gaming population

2. Changes in technology experience

It will bring greater business opportunities to the brands that join in the future.

The Sandbox at this stage

At present, more than 165 well-known brands have purchased land and moved into The Sandbox.

Well-known large brands such as: Adidas, Snoop dogg, Walking Dead, (G)-Idle, The Smurfs and so on.

For example, we can see (G)-Idle's performance video transformed into the characters on The Sandbox.

Source: Paul Barron Network

The addition of these brands not only enriches The Sandbox's content ecosystem.

This further demonstrates the great potential of The Sandbox in building a cross-cultural Web3 platform.

For brands, there are many benefits to being at The Sandbox, including:

1. Expand brand influence:

Through The Sandbox, a global virtual platform, brands can reach more potential customers and enhance their brand influence.

2. Develop new revenue streams:

Brands can develop new revenue streams by leveraging innovative business models such as NFTs and digital assets.

These revenue streams may include sales of digital products, combined with offline activities to achieve the benefits of virtual and real integration.

3. Create a unique brand experience:

The tools and platform features provided by The Sandbox enable brands to create unique, interactive experiences and campaigns.

These immersive and unique experiences can help brands build closer connections with consumers.

4. Strengthen consumer brand loyalty:

Through unique brand activations and experiences in The Sandbox, brands can increase consumer engagement and loyalty.

The Sandbox’s continued efforts and achievements in building an irreplaceable ecosystem for creators, players, and brands.

Any brand that wants to remain competitive and innovative in the Web3 era should consider moving into The Sandbox.

This is not only an opportunity to enter a new market with great potential.

It is also about establishing deeper connections with the global community in a digital and decentralized future.

Conclusion

As a pioneer of the Metaverse, The Sandbox hopes to allow more players, creators, brands, and IP celebrities to join the Metaverse in the future and use the power of Web3 to provide education, social experiences, and activities.

As more and more people join The Sandbox, the platform’s global influence will continue to expand, bringing a brighter future for virtual creation and the development of virtual worlds.

If you are a brand, you want to expand into the global market, create brand voice and value, and combine online and offline marketing to create unlimited possibilities.

You can contact nspace’s FB fan page.

nspace is a company that specializes in creating Web3 experiences for brands. We provide land sales/leasing and asset construction for The Sandbox, as well as marketing and planning for brands and products.

If you want to learn how to operate Voxedit, learn how to design, build, and own your own assets in The Sandbox, you can click on the link below to watch more course content, become a metaverse designer, and explore The Sandbox together.

The Sandbox Design Software VoxEdit Beginner's Guide