Come to The Sandbox to celebrate Lacoste's 90th anniversary.

The founding of Lacoste

Lacoste is a French clothing brand founded in 1933 by René Lacoste, a well-known figure in both the tennis and fashion worlds.

The brand’s founder, René Lacoste, earned the nickname “The Crocodile” for his style on the tennis court, which later became the iconic logo of the Lacoste brand.

Source: Wikipedia

Lacoste was founded with the goal of creating a fashionable style suitable for sports. Initially inspired by tennis, the brand gradually expanded into areas such as golf and sailing. One of Lacoste’s most iconic products is the classic “crocodile shirt” — a short-sleeved polo shirt known for its clean design and vibrant colors, which has become a hallmark of the brand.

In 2017, tennis champion Novak Djokovic became Lacoste’s newest brand ambassador, collaborating on an exclusive limited-edition collection.

Source: VOGUE

Over the years, Lacoste has continuously evolved and innovated, collaborating with artists, designers, and brands across various fields to bring fresh and exciting fashion experiences to consumers. The brand’s 90th anniversary celebration showcased Lacoste’s vast and loyal global fanbase while paying tribute to its rich history and boundless creativity.

Lacoste’s 90th Anniversary

In 2023, Lacoste celebrated its 90th anniversary—marking not only 90 years since the creation of its iconic crocodile logo but also nine decades of defining French premium sports fashion.

To commemorate this milestone, Lacoste launched a global "dialogue"-themed tour starting in Paris and traveling through cities like Tokyo, Seoul, and São Paulo, honoring fans worldwide who share a love for the brand.

As part of the celebration, Lacoste also created an immersive experience in The Sandbox metaverse. Centered around community, the experience is themed “The Unexpected Encounter,” aiming to bring together Lacoste fans from around the world for a unique, shared moment through digital connection.

Lacoste in The Sandbox: A Metaverse Experience

To let Lacoste fans from around the world feel the brand’s unique charm, Lacoste created a legendary Crocodile Village in The Sandbox, inspired by its iconic crocodile logo. This immersive experience brings together Lacoste’s most dynamic communities across sports, fashion, and Web3.

Players are invited to explore themed locations—such as Tokyo, São Paulo, Paris, and Golf Island—where they can search for hidden treasures. But this is more than just a game; it’s a way to express personal style and passion for Lacoste in the metaverse.

From the moment you enter the experience, you’re greeted by the symbol of Lacoste’s spirit—the iconic crocodile—setting the tone for a stylish, interactive journey through the brand’s legacy and innovation.

Source: The Sandbox

The giant crocodile emblem marks this space as Lacoste’s very own immersive experience. Within this vibrant, brand-centric world, the spirit of Lacoste comes to life—not just through design, but through interaction.

Here, the iconic crocodile even appears as an NPC (non-player character), guiding you through various quests and challenges in the game. It’s an engaging blend of fashion, gaming, and storytelling, all wrapped in Lacoste’s unmistakable style.

Source: The Sandbox

Lacoste's Paris-Themed Area

Let’s start by visiting the Paris-themed area.

Source: The Sandbox

In the Paris-themed area, you'll see the large word “PARIS” displayed above, signaling to all players that this place is filled with Parisian charm.

And when we talk about Paris, we can't help but think of its most famous landmark—the Eiffel Tower. In The Sandbox, Lacoste has intricately placed an Eiffel Tower at the end of the street, allowing all participants in the Lacoste experience to feel the full essence of Paris without leaving home. You can even take a photo with it, making it a classic landmark in your The Sandbox journey!

Source: The Sandbox

Lacoste's Tokyo-Themed Area

Next, we come to the Tokyo-themed area, where we can see the word "TOKYO" rotating above.

Image Source: The Sandbox

As soon as we step into the Tokyo-themed area, we are greeted by towering skyscrapers that create a modern atmosphere. The style here perfectly showcases Tokyo's bustling streets and contemporary architecture. Additionally, we can see a subway station, and above it, the route map is not named after Tokyo lines, but rather the Lacoste lines, fully immersing us in the world of the crocodile!

Image Source: The Sandbox

Image Source: The Sandbox

Inside the subway, there is also an advertisement billboard featuring São Paulo x Tokyo, highlighting their 90th anniversary celebration and the concept of engaging with fans from around the world.

Image Source: The Sandbox

Lacoste's São Paulo Themed Area

Image source: The Sandbox

São Paulo is the capital of Brazil and the largest city in Latin America and the Southern Hemisphere.In the São Paulo-themed area, the tropical atmosphere is palpable, and we can see its uniqueness just from the color palette of the buildings.The São Paulo-themed area is infused with vibrant pop styles, with various Lacoste graffiti visible on the walls, showcasing the brand's diverse characteristics in the experience!！

Image source: The Sandbox

Lacoste's Golf Themed Area

Finally, we have Lacoste's golf area.

Image source: The Sandbox

The exterior of the golf area is constructed with palm trees and green cubes, allowing all players who visit the golf area to experience the green atmosphere of a golf course.Here, posters featuring dialogues between Marseille and Miami are also displayed, echoing the theme of connecting the world.。

Image source: The Sandbox

In addition, in order to allow all players to more deeply experience Lacoste's dedication to golf, a series of golf games have been built for players to experience, as if they were real golf players!

Image source: The Sandbox

Immersive brand experience

Lacoste is a world-renowned sports fashion brand with a wide fan base.

The immersive brand experience brings a different experience to Lacoste fans. nspace analyzes the reasons why Lacoste is willing to create an immersive experience of Web3:

1. Reaching out to a new generation of fans

The Sandbox is a game-based metaverse that has attracted a large number of young gamers.

Through The Sandbox, Lacoste hopes to reach a new generation of fans and build a closer connection with them.

2. Create a unique brand experience

The Sandbox allows users to create their own virtual worlds.

Lacoste can take this opportunity to build a unique brand experience in this digital space, allowing fans to immerse themselves in the world of Lacoste. In addition, fans can also purchase Lacoste-related NFTs on it.

Image source: The Sandbox

This is not just a display of the brand, but also an integration of Lacoste's philosophy and culture into the user's virtual experience.

3. Build communities around the world

Anyone, anywhere, with an internet connection can connect to the virtual world of The Sandbox and participate in the Lacoste brand experience, creating an unprecedented community that combines a diverse community of brand enthusiasts, artists and game lovers.

This community not only enables sharing of the love for Lacoste, but also helps localize the brand in the culture of different countries.

Such a global social network will help the brand remain vibrant and diverse in its future development.

Conclusion

As a pioneer of the Metaverse, The Sandbox hopes to allow more players, creators, brands, and IP celebrities to join the Metaverse in the future and use the power of Web3 to provide education, social experiences, and activities.

As more and more people join The Sandbox, the platform’s global influence will continue to expand, bringing a brighter future for virtual creation and the development of virtual worlds.

If you are a brand that wants to expand into the global market, create brand voice and value, and combine online and offline marketing to create unlimited possibilities, you can contact nspace fan page.

nspace is a company that specializes in creating Web3 experiences for brands. We provide land sales/leasing and asset construction for The Sandbox, as well as marketing and planning for brands and products.

If you want to learn how to operate Voxedit, learn how to design, build, and own your own assets in The Sandbox, you can click on the link below to watch more course content, become a metaverse designer, and explore The Sandbox together.

The Sandbox Design Software VoxEdit Beginner's Guide

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