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LINE, the communication app with a usage rate of over 90% in Taiwan, has launched an experience on The Sandbox!

But do you know why a messaging app like LINE would create an experience on The Sandbox?

1. LINE’s Diversified Development

LINE is not only a communication tool that keeps people connected—it’s also a place where users build communities.

One of the keys to its successful community-building is the creation of a series of adorable and fun sticker characters known as LINE FRIENDS.

These characters are not only beloved in Taiwan but have also become internationally recognized IPs.

Since their debut in 2011, characters like Brown, Cony, and others have won over the public with their distinctive personalities and relatable charm.

In fact, LINE FRIENDS celebrated their 10th anniversary in 2021!

Image source: LINE official website

From the quiet and gentle Brown, to the outgoing and trendy Cony, the narcissistic James, the carefree Moon, and the glamorous Jessica—each character has its unique appeal, forming a vibrant universe of characters.

As official LINE sticker representatives, LINE FRIENDS has evolved into a rich family of 11 cartoon characters.

They’ve extended beyond digital stickers to include a wide range of original IP products and experiences—including animations.

This development strategy has laid a strong foundation for building LINE's community.

2. LINE’s Web3 Transformation Strategy

LINE has brought its popular IP—LINE FRIENDS—into The Sandbox metaverse, offering users a new way to interact.

[Image source: The Sandbox official website]

The experience, created by LINE Studio, incorporates four LINE games—LINE Bubble, Magic Coin, LINE Revenger, and LINE Chef—to build a unique virtual space for users to engage with characters like Brown and Cony.

[Image source: The Sandbox]

[Image source: The Sandbox]

[Image source: The Sandbox]

[Image source: The Sandbox]

[Image source: The Sandbox]

This not only enriches the user experience but also deepens the connection between users and LINE.

3. The Aftermath of LINE’s Entry into The Sandbox

LINE’s decision to create an experience on The Sandbox will continuously enhance user engagement.

In the context of the Web3 era, LINE’s move into The Sandbox is undoubtedly an innovative attempt.

It aims to strengthen its connection with users and give them more control and a stronger sense of participation.

The Sandbox and LINE Studio are planning to develop various business ventures—such as creating NFTs that offer diverse user experiences.

These NFTs may serve not only as collectibles for fans but also open up new revenue streams for LINE.

By combining NFTs with existing campaigns or exhibitions, LINE is building a more robust community ecosystem.

For example, owning certain NFTs could unlock exclusive LINE stickers, or serve as physical event passes to exhibitions and events hosted by LINE.

[Image source: LINE Today]

Through The Sandbox, LINE can strengthen its global user network, develop new business models, and create online community spaces.

LINE users will no longer be limited to communication features alone—this is evolving into a broader lifestyle platform.

Conclusion

As a metaverse pioneer, The Sandbox hopes to welcome more players, creators, brands, and celebrities into the space—leveraging Web3 technology to offer education, social experiences, and events.

As more people join The Sandbox, its global influence will continue to grow, driving forward virtual creativity and the development of immersive digital worlds.

If you're a brand looking to expand globally, boost brand visibility and value, and combine online and offline marketing for limitless possibilities—feel free to contact nspace via their Facebook page.

nspace specializes in crafting Web3 experiences for brands, offering services such as buying/renting land on The Sandbox, asset creation, and tailored marketing plans.

If you’d like to learn how to use VoxEdit, and start designing, building, and owning your own assets in The Sandbox, click the link below to explore beginner tutorials and become a metaverse creator: The Sandbox Design Tool: Complete Beginner’s Guide to VoxEdit